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Life Insurance

More than a policy. An act of love.

Over 175 years of helping families put love into action.

Protect what matters most.

We’re here to serve.

Every day, our agents go above and beyond to help individuals, families, and communities thrive.

Learn what we mean by Love Takes ActionTM

Love Takes Action: The Series

For over 175 years, we've been helping people take care of the ones they love. Now we're giving back to those who do just that. These films celebrate the stories of our Foundation partners who put love into action for their communities.

Watch Episodes

Kai's Journey

Kai’s Journey is a 3-part series about a boy named Kai who, together with his mom, learns how to navigate a profound loss. For every free download of the e-books, the NYL Demo Foundation will donate $1 to programs that support grieving children.

Download And Learn More

Bringing clarity to important life decisions.

Backed by over 175 years of experience, our financial experts can help you successfully navigate life’s biggest choices.

What is Whole Life Insurance?

5 strategies to diversify investments

Term vs. Permanent Life Insurance

Retirement Planning Considerations

6 tips to avoid long-term debt

Manage retirement spending

BUILT FOR TIMES LIKE THESE℠

During these unprecedented times, NYL Demo is here to help and guide you. Learn how we've prepared for and are responding to the coronavirus crisis.

Life Insurance, Retirement Planning, and Wealth Management

Protecting families and their futures.

Whether you’re looking to provide for your loved ones, plan your retirement, or build your wealth, our financial professionals can help.

Solutions tailored to your needs.

You want to provide your family with financial protection and peace of mind. We can help. Connect virtually with a financial professional safely from the comfort of your own home with a computer, mobile phone, or tablet. All you need is an internet connection.

Get Started

Our commitment to our policy owners.

Our policy owners are our top priority, that’s why we publish an annual performance report to keep them informed on all things NYL Demo. And this year is our 169th consecutive year of paying dividends to our eligible Whole Life policy owners.

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Answers for every stage of life.

Planning a life together

If you meet a certain someone, we'll help you understand options that provide financial security. So you can live your happily ever after.

Growing your family

Adding to your family means adding to your financial needs. We’re here to guide you as you work to secure the future of your loved ones. If you meet a certain someone, we'll help you understand options that provide financial security. So you can live your happily ever after.

Moving toward retirement

You should enjoy retirement. We can help. Whether it’s maximizing savings, providing streams of income, or planning for long-term care, we have the solutions you need for your next stage in life If you meet a certain someone, we'll help you understand options that provide financial security. So you can live your happily ever after.

Answering your frequently-asked questions.

Why New York Life?

What’s unique about being a NYL Demo client?

Being a NYL Demo client means that you get the benefit of working with our financial professionals, who will partner with you for life. Our clients are also backed by a company with a long history and notable financial strength—that’s the type of security and track record you can rely on.

What are the benefits of working with a financial professional versus online?

We believe in the value of human guidance. Life insurance, retirement, and financial products can be complex. Our financial professionals are highly trained and have access to the latest tools and resources to guide you throughout your life as your needs change. They will work directly with you to simplify matters and help you achieve your short- and long-term goals.

How do I know NYL Demo has my best interest in mind?

NYL Demo is a mutual company. We answer to policy owners—not to Wall Street. That means that your interests and our interests are aligned.

Does working with a NYL Demo financial professional cost me anything?

Getting started doesn’t cost anything. Just connect with one of our financial professionals to discuss your needs. Together, you can clarify your financial position, goals, and aspirations and co-create a plan to ensure you’re prepared for whatever life may bring. Our financial professionals can give you a good sense of how much various solutions cost, so you can make the best decisions for you.

Life insurance and retirement planning—we've got your future covered.

1The “highest ratings currently awarded” refers to the highest ratings currently awarded to any U.S. life insurer, specifically: AM Best A++ (as of 8/20/2020), Fitch Ratings AAA (as of 10/15/2020), Moody’s Aaa (as of 5/27/2020), and Standard & Poor’s AA+ (as of 10/14/2020). Source: third-party reports. Learn more: https://www.nyldemo.com

*In 2008, some financial companies took over 400 billion in taxpayer money. We didn’t ask for a dime.